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Google witnessed an increase in fraudulent activity during the pandemic in 2020 and continued to see bad actors operate with more sophistication and at greater scale in 2021, these included using techniques such as cloaking and text manipulation. For example, it introduced a multi-strike policy for repeat policy violations, a policy prohibiting claims that promote climate change denial and a certification for US-based health insurance providers to only allow ads from government exchanges, first-party providers and licensed third-party brokers.Īt the same time, it also blocked over 106 million ads related to COVID-19 in 2021 and blocked as from running on more than 500,000 pages that violated its policies against harmful health claims related to COVID-19. Last year, it added or updated over 30 policies for advertisers and publishers. It also blocked ads from serving on more than 1.7 billion individual publisher pages, and took broader enforcement action on 63,000 publisher sites with pervasive or egregious violations. Since 2021, Google has blocked or removed over 3.4 billion ads, restricted over 5.7 billion ads, and suspended over 5.6 million advertiser accounts. This is in addition to its longstanding policies prohibiting content that incites violence or denies the occurrence of tragic events to run as ads or monetise using Google's services.
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The tech giant previously instituted a "Sensitive Event" section under its ad policies to ensure ads running through its services do not take advantage of the situation.
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Google has blocked eight million ads related to the war in Ukraine and removed ads for more than 60 state-funded media sites across its platforms, according to its Ads Safety Report 2021.